How to implement server side tracking/tagging in compliance with GDPR? What needs to be considered in relation to the GDPR? What is the difference between service side tracking and client side tracking?
Server side tracking, also sometimes referred to as server side tagging, has recently been touted as the “GDPR-compliant tracking solution” because cookies can be dispensed with.
Server side tracking is not the same as server side tagging. Tracking means “following up”, tagging means aggregating information.
However, server side tracking is not a new technique or technology.
Classic tracking (client side tracking) is initiated by a client. With this, data is sent directly from the browser or an app to the tracking server (e.g. Google Analytics Server).
With server side tracking, the tracking events are sent from the app or website to its own server, which forwards these events to the analysis server. If one speaks of server side tagging, before forwarding to the analysis server, further information is added and only then forwarded. This means that data collection and processing takes place on the server, allowing for more secure and efficient data collection.
One of the main advantages of server-side tagging is that it is less prone to being blocked by browsers or ad blockers compared to client-side tracking methods. This makes server-side tagging a more reliable way to analyze user data and provide more accurate insights into user behavior.
Regarding GDPR, there is no difference between client side tracking and server side tracking. For each form, a technical implementation that complies with the GDPR regulations must be ensured.
Below are the top considerations for website owners:
In conclusion, server side tagging is a powerful method of tracking user data, but it requires a technically sound implementation that complies with the GDPR regulations. By prioritizing user privacy and data protection, website and application owners can use server side tagging to gather valuable insights into user behavior in a secure and compliant manner.
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