Use Matomo TagManager GDPR compliant. Follow these instructions:

The GDPR compliant use of Matomo Tag Manager

First of all, we have to clarify whether consent is required in order to integrate Matomo Tag Manager GDPR compliant.

The documents contained on https://matomo.org/matomo-cloud-dpa/ must be checked to ensure that all the criteria of Art. 28 GDPR are met and that the technical and organizational measures specified by the service provider represent protection appropriate to the risk.
The documents must be archived so that they can be proven to the supervisory authority if necessary.

1. Mention Matomo Tag Manager in the privacy policy completely, simply and transparently

The privacy policy on your website must be comprehensive, transparent and accurate. It should be readable and understandable by anyone, even without legal training. It is important to include a section on Matomo Tag Manager that clearly describes what data is collected, for what purpose it is used and who is responsible for it, as well as whether data is shared and what legal basis applies.

Privacy Statement for the Service Matomo Tag ManagerWhen accessing some sub-services of our website, additional personal services are processed. Processed data categories: technical connection data of the server access (IP address, date, time, requested page, browser information). Purpose of processing: Triggering, controlling and managing other services on our website. The legal basis for processing: Your consent according to Art. 6 (1) a GDPR. Data is transmitted: to the data processor InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealandrepresented by ePrivacy Holding GmbH, Prof. Dr. Christoph Bauer, Burchardstraße 14, 20095 Hamburg, Germany, [email protected]. This may also mean a transfer of personal data to a country outside the European Union. The data is transmitted to New Zealand on the basis of Art. 45 GDPR in conjunction with the European Commission’s adequacy decision 2013/65/EU. 

2. Additional Information

In addition to the above information, the data protection information must also contain the mandatory information from Art. 13 or 14 GDPR: Name and contact details of the controller, if necessary the contact details of the data protection officer, the purposes for which the personal data are to be processed, the legitimate interests, if the processing is based on Article 6 (1) f GDPR, the duration of the processing, information on the rights of the data subjects including the right to lodge a complaint with a supervisory authority, the possibility of simply revoking consent given, and information as to whether the Provision of the data is required by law or contract or what the possible consequences of non-provision would be. In the event that the data is used for automated decision-making, including profiling, meaningful information about the logic involved and the scope and impact on the data subject must be provided. The processing of the data must also be documented in the list of processing activities in accordance with Art. 30 GDPR. The information required for this can already be found in the privacy statement, which can be created from the previous information.

3. Use a Consent Management Provider CMP (cookie banner/cookie popup/cookie bar)

Different names, but usually the same purpose. CMP supports you with consent (opt-in and opt-out, data protection declaration and other GDPR topics. Technical support is recommended with regard to the GDPR and consent management in order to avoid errors.

Our consent tool for Matomo Tag Manager: legal web Privacy Cloud CMP

Legal Web Privacy Cloud supports you in the legally compliant integration of Matomo Tag Manager. The following functions are provided to you by our Consent Manager platform.

• Legally compliant cookie popup for opt-in and opt-out
• Complete privacy policy including purposes, data categories, recipients, ...
• Correct imprint
• Automatic updates when legislation changes

With Legal Web Privacy Cloud we offer an all-in-one GDPR package for your website and your webshop. Worry-free, legally compliant and always up to date with the latest legal bases and support for Matomo Tag Manager.