Use Bing Ads (Microsoft UET) GDPR compliant. Follow these instructions:

The GDPR compliant use of Bing Ads (Microsoft UET)

First of all, we have to clarify whether consent is required in order to integrate Bing Ads (Microsoft UET) GDPR compliant.

Due to the fact that the integration of Bing Ads (Microsoft UET) is not necessary for the operation of the website, the integration requires consent.

In principle, the integration of Bing Ads (Microsoft UET) can only be carried out on the basis of consent, since other legal bases are not suitable.

Data is transmitted to the independent controller Microsoft Ireland Operations Limited. This information must be included in the privacy policy.

1. Obtain explicit consent for Bing Ads (Microsoft UET) from users by opt-in

Before Bing Ads (Microsoft UET) becomes active on the website and begins to collect user data, the user must first give their explicit consent. If the user refuses to consent, which must also be possible - Bing Ads (Microsoft UET) must not be activated. No data is allowed to be forwarded to the 3rd party. This opt-in procedure is mandatory in order to comply with data protection regulations.

2. Always offer the option to revoke the consent (opt-out) for Bing Ads (Microsoft UET)

Even if the user has agreed to the use of Bing Ads (Microsoft UET), he or she must still be given the opportunity to reverse this decision and deactivate tracking at any time. For this reason, it is necessary to provide an opt-out procedure that is easy for the website visitor to access at any time. The user must be able to revoke his consent. The option to revoke must be just as easy as the option to consent.

3. Mention Bing Ads (Microsoft UET) in the privacy policy completely, simply and transparently

The privacy policy on your website must be comprehensive, transparent and accurate. It should be readable and understandable by anyone, even without legal training. It is important to include a section on Bing Ads (Microsoft UET) that clearly describes what data is collected, for what purpose it is used and who is responsible for it, as well as whether data is shared and what legal basis applies.

Privacy Statement for the Service Bing Ads (Microsoft UET)Personal data is processed when you visit this website. Processed data categories: data about the use of the website and the logging of clicks on individual elements. Purpose of processing: analysis of user behavior, Analysis of the effect of online marketing measures and Selection of online advertising on other platforms, which are automatically selected using real-time bidding based on user behavior. The legal basis for processing: Your consent according to Art. 6 (1) a GDPR. Data is transmitted: to the data controller Microsoft Ireland Operations Limited, One Microsoft Place South County Business Park, Leopardstown Dublin, 18 D18 P521, Ireland. The legal basis for the data transfer to Microsoft Ireland Operations Limited is Your consent according to Art. 6 (1) a GDPR. This may also mean a transfer of personal data to a country outside the European Union. The data is transferred to the USA on the basis of Art. 45 GDPR in conjunction with the European Commission's adequacy decision C(2023) 4745, since the data recipient has committed to comply with the data processing principles of the Data Privacy Framework (DPF). 

4. Additional Information for Bing Ads (Microsoft UET) and GDPR

In addition to the above information, the data protection information must also contain the mandatory information from Art. 13 or 14 GDPR: Name and contact details of the controller, if necessary the contact details of the data protection officer, the purposes for which the personal data are to be processed, the legitimate interests, if the processing is based on Article 6 (1) f GDPR, the duration of the processing, information on the rights of the data subjects including the right to lodge a complaint with a supervisory authority, the possibility of simply revoking consent given, and information as to whether the Provision of the data is required by law or contract or what the possible consequences of non-provision would be. In the event that the data is used for automated decision-making, including profiling, meaningful information about the logic involved and the scope and impact on the data subject must be provided. The processing of the data must also be documented in the list of processing activities in accordance with Art. 30 GDPR. The information required for this can already be found in the privacy statement, which can be created from the previous information.

5. Formulate the consent in an understandable manner and present it clearly. Do not use dark patterns.

Before the user agrees or rejects the use of Bing Ads (Microsoft UET), he must be informed in detail about the respective purposes. Therefore, a precisely formulated consent text is of great importance. This should also be placed so that it is immediately recognizable for the user. The user's consent must be active. Individual services must not be preselected.

6. Use a Consent Management Provider CMP (cookie banner/cookie popup/cookie bar)

Different names, but usually the same purpose. CMP supports you with consent (opt-in and opt-out, data protection declaration and other GDPR topics. Technical support is recommended with regard to the GDPR and consent management in order to avoid errors.